Blueair Blue Pure 411 Air Purifier - Diva Blue

SKU: 689122010786


Only 1 in stock!

BlueAir Blue Pure 411 has been designed to filter up 99.97% of airborne particulates including dust, pollen, allergens, viruses, bacteria and more. This air purifier provides a compact design suitable for apartments, a 360 degree base for optimum filtration and is incredibly efficient by using less energy than a small LED bulb. Includes a two-year Blueair guarantee.

Product Features

  • Compact Design
    Designed effectively clean air for rooms up to up to 15m² (161 ft²) featuring a 360-degree base air intake making it suitable for use anywhere.

  • Energy Efficient & Quite
    Designed to be environmentally friendly by using less energy than a small LED light bulb. This device also has a coveted Quiet Mark certification.

  • Superior Clean Air
    Removes a wide range of pollutants from the air these include dust, pollen, allergens, viruses and bacteria among others. Read the full fact sheet here.

  • Simple Controls
    Includes an easy to use one button speed control (3 speeds) and an easy to replace filter system.

Other Information

  • Model: 102938 (Diva Blue)
  • Weight: 1.45kg
  • Speeds - 1,2,3
  • Room Coverage: 15m² (161 FT²)
  • CADR (Smoke) -180 M3/H (105 CFM
  • CADR (Dust) - 200 M3/H (120 CFM)
  • CADR (Pollen) - 200 M3/H (120 CFM)
  • Air Changes Per Hour: 5
  • Energy Consumption: 1.5 - 10W
  • Sound Level: 17 to 46 dB(A)
  • Electronic Sensors, Remote, On/Off Timer: No
  • Filter Replacement Indicator: Yes
  • Dimensions: H 42.5cm x W 20cm x D 20cm
  • 2 year guarantee

Whilst we make every effort to ensure our items are competitively priced there may be occasions where a competitor might be cheaper and we as a small family business want to make every effort to provide you with a positive shopping experience which is why if we can we will try our best to match their price.

How to request a price match

To request a price match please use the contact form on this page or the live chat and provide us with the item URL and any other information that will help us expedite your request. For email requests we aim to get back to you within 24 - 48 hours.


Since we are an independent retailer we make every effort to provide the highest level of customer care and service, which is why we aim to respond quickly to emails, provide telephone customer service, same day dispatch and aim to get your order to you on the next working day.

Price Matching

We always try to price our products as competitively as possible but do understand there might be times where a High Street competitor is cheaper. We will always endeavour to match their price (including delivery) as long as they have physical stores and provide the same level of professional and personal service. This is something that cannot be replicated by the likes of Amazon which is why we do not price match against them or other mail order only companies.

Full Terms

  • Must be a UK registered company.
  • Item must be the same model, condition and be in-stock.
  • Competitor must have a physical store/s showrooms are excluded (we will not match Amazon, eBay and other marketplaces.)
  • Confirmed price matches are valid for 24 hours.

Delivery Cost

  • Standard Delivery (up to £20) - £3.95
  • DHL Parcel - £4.95
  • DHL / UPS Express (Over £50) - Free
  • Age Verified Delivery - £10 (Full details)

Delivery Times

  • Standard Delivery (2 - 4 Working Days)
  • DHL Parcel (1 - 2 Working Days)
  • DHL / UPS Express (1 - 2 Working Days)
  • Age Verified Delivery (1 - 2 Working Days)

Orders placed before 2pm (Mon - Fri) will be sent on the same day.

Find out more about delivery

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